11:10 – 11:30 AM
THE POWER OF AUGMENTED REALITY IS IN YOUR PALM
Janosch Amstutz, Founder, HoloMe
For the first time; life-size, high definition human holograms, are accessible through the everyday smartphone or tablet with minimal data usage, turnaround time, and processing power. HoloMe is a deep tech computer vision company focused on the creation of holograms of humans in augmented reality. They are a software only solution using a mix of algorithms and industry standard tools to avoid the uncanny valley achieving HD visual experiences for marketing, advertising and communication. The solution is being deployed on current model smart phones direct to consumers, avoiding the hardware risk of speculative waiting on future wearables.
ENGAGING THROUGH SENSORS & MIND / BODY EXPERIENCES
Tre Azam, CEO, Myndplay
MyndPlay are a UK based company with a passion for the Mind and Tech; creators of the revolutionary VR ready MyndBand EEG Brainwave headset and the MyndPlayer interactive mind controlled video platform which allows users to control, influence, and interact with video games, apps and movies using only their mind and emotions. Grounded in brain research the MyndPlay platform was created to empower users to train their brains to improve attention, meditation skills, and the ability to overcome mental obstacles through entertainment, simulations and guided training applications.
SETTING THE SCENE...
10:00 - 10:10
Navigating the new content landscape.
What does life look like after lockdown?
How has quarantine impacted the world of branded content?
10:10 - 10:20
DATA: WHAT'S THE OPPORTUNITY?
How has viewing behaviour changed?
Where are the eyeballs and where's the attention being held?
What has changed in terms of platform and device usage?
What have brands been doing and what's the reception been from consumers?
10:20 - 10:35
CREATIVE: HOW TO CREATE CONTENT NOW AND IN FUTURE
How can you create content remotely or repurpose what you already have?
What kind of content do people want to see?
Entertainment vs Education, Long-form vs Short-form, Brand vs Product: What works best and how do you approach them all?
What does the future look like: becoming a 'destination' or broadcaster.
10:35 - 10:50
MEDIA: HOW TO GET YOUR CONTENT SEEN
You have a channel or content plan: now how do you get it seen?
What will be the impact of digital fatigue post lockdown?
How do you still drive mass reach and how do you re-target and move audiences between platforms?
10:50 - 11:00
LIVE Q&A
Opportunity for attendees to ask any questions to our panellists via the live chat function.
AGENDA
THE AGENDA.
WHAT WE'LL EXPLORE.
DIGITAL AUDIENCES
Maintaining, growing and diversifying audiences on social
SESSION 1: WHY BRANDS SHOULD ACT LIKE BROADCASTERS
SESSION 2: THE PSYCHOLOGY OF CONTENT CONSUMPTION
Behavioural psychologist, Shakaila Forbes-Bell will set the tone of the day by discussing the relationship a brand can build with their audiences through content creation that is both deeply emotional and centred on shared values and identity—the most powerful form of connection.
Audiences are becoming increasingly sceptical of what they’re being sold/told online, the media landscape is overcrowded and competition for meaningful engagement has never been greater. Understanding your audiences, which social platforms they’re on and what they’re obsessed with is key to delivering an engaging and authentic experience to consumers in a digital world.
Jade Raad, Director of Brand Strategy at Little Dot Studios.
Jade has been working with brands developing a wide array of Partnerships for over 17 years at Channel 4 and at Little Dot Studios. Her focus has been to develop cross-media partnerships that put the audience at the very heart of any interaction.
She has worked with brands to develop, create and launch a number of high profile ad funded programs both in digital and linear platforms as well as devising and creating industry-leading sponsorship and partnership proposals with FTSE 100 companies.
Avi Grewal, Commissioning Director, Fashion and Culture at Little Dot Studios.
Avi brings over 14 years of filmmaking experience in branded content, online publishing and broadcast television centred in fashion and art.
She has produced and commissioned films at Condé Nast making films for a variety of titles including VOGUE, GQ and GLAMOUR. She has also produced films for LVMH-owned lifestyle channel NOWNESS and the UK broadcaster Channel 4.
SPEAKERS.
SOCIAL PLATFORMS
Which ones to use, how and why?
CONTENT
What can content creators and brands learn from each other when it comes to creating compelling content?
SESSION 3: SOCIAL PLATFORMS: WHICH ONES, HOW & WHY?
SESSION 4: CREATING COMPELLING CONTENT FOR COMMUNITIES
TikTok, YouTube, Facebook, Instagram, Snap, the list goes on. Spikes in usage, exciting new platforms, more ways to sell, and new ways to care—digital platforms are bursting with opportunity but it can be overwhelming for a brand to know how to invest effectively. The good news is that people really do want to see brands on social media. The bad news is that many brands misunderstand when and how they're wanted. This panel will look at how consumer brands can learn from entertainment brands and act like broadcasters creating content that resonates with today’s consumer.
Today's social platform trends are hugely dictated by culturally-relevant content creators meaning brands must collaborate authentically to effectively leverage this step-change, delivering a content experience that entertains and educates their consumers, turning them into their most loyal advocates.
This panel session will unpack what content creators and brands can learn from each other when it comes to creating content that resonates with today’s consumer.
SESSION 1: WHY BRANDS SHOULD ACT LIKE BROADCASTERS
Audiences are becoming increasingly sceptical of what they’re being sold/told online, the media landscape is overcrowded and competition for meaningful engagement has never been greater. Understanding your audiences, which social platforms they’re on and what they’re obsessed with is key to delivering an engaging and authentic experience to consumers in a digital world.
SESSION 4: CREATING COMPELLING CONTENT FOR COMMUNITIES
Today's social platform trends are hugely dictated by culturally-relevant content creators meaning brands must collaborate authentically to effectively leverage this step-change, delivering a content experience that entertains and educates their consumers, turning them into their most loyal advocates.
This panel session will unpack what content creators and brands can learn from each other when it comes to creating content that resonates with today’s consumer.
SESSION 2: WHY BRANDS SHOULD ACT LIKE BROADCASTERS
SESSION 2: THE PSYCHOLOGY OF CONTENT CONSUMPTION
Behavioural psychologist, Shakaila Forbes-Bell will set the tone of the day by discussing the relationship a brand can build with their audiences through content creation that is both deeply emotional and centred on shared values and identity—the most powerful form of connection.
7. HUMANISE YOUR CONTENT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
8. CREATE CONTENT LIKE NO ONE'S WATCHING
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Customers place great importance on loyalty programmes in the UAE. 74% say they're extremely' or 'very important that their favourite brands have a loyalty programme in UAE, compared to UK (44%) and US (57%).
The fundamental rules of loyalty programmes are valued. 80% say tiers motivate them to use the brand more and that they make them feel special. 85% think brand partnerships are valuable. The most valued features are 'Free Shipping', 'Earning points to redeem rewards', 'Surprise rewards and competitions'. 66% enter loyalty programmes for the long term.
Loyalty programmes typically all compete in the same way, on value, but there's only so much value a brand or retailer can offer.
3. OWN YOUR AUDIENCE RATHER THAN RENTING THEM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
4. NOT ALL MARKETING IS THE SAME - START WITH WHY
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1. THE POWER OF THE THUMB
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
2. KNOW YOUR AUDIENCE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
"Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Steve Dool, Brand Director @ Depop
"Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Steve Dool, Brand Director @ Depop
Breaking the rules of loyalty and establishing a premium experience
Ciara Reddington - Loyalty Manager at McDonald's
Ciara has been part of the teams involved in some of the most renowned loyalty programmes. Having spent three years as part of Nectar Loyalty before becoming Global Loyalty Marketing Manager at Hotels.com Rewards. Ciara is now Loyalty Manager at McDonald's.
Director of Loyalty, Alshaya
Double-click to edit this text
Double-click to edit this text
Behavioral Science Regional Lead, Ipsos
Head of Brand Partnerships, International, tms
Global Strategy Lead, tms
Global Strategy Lead, tms
tms is an award-winning global marketing agency that spearheads some of the world's largest and most successful Loyalty programmes including T-Mobile Tuesdays and Priority from O2.
Headquartered in Chicago, with offices worldwide, we engage over 110 million customers every single day for clients including McDonald's, Starbucks, Samsung, adidas, T-Mobile, Hilton and VMO2.
The Next Generation
We found that Gen Z is less interested in receiving points, and less interested in receiving discounts. Gen Z are less likely (54%) to "participate in a brand's loyalty programme" than Millennials (69%) and Gen X (65%).
But Gen Z is 'extremely excited' when loyalty connects with culture and entertainment, providing experiences they desire. An opportunity for brands and retailers to explore new ways to differentiate and build brand love into their valued loyalty programmes.
Gen Z show 'extreme excitement' for experiences that bring them closer to the brand:
- 53% - opportunities to test new products before anyone else.
- 49% - early VIP access to new products / experiences.
- 48% - opportunities to co create products.
- 47% - actual shares of stock in the company.
- 42% - a brand club or community where you can connect with other brand fans.
It's not just Gen Z who show 'extreme excitement' for loyalty experiences', our study found that Gen Y and X had high levels of excitement for our concepts as w Across all generations we tested 21 'loyalty experience concepts, and 87% say they're 'extremely excited' or 'moderately excited' for them.
We see brands responding to this globaily, ripping up the rule book, to reinvent their loyalty programs. KFC Rewards Arcade (UK) does away with points and tiers, it's simply a fun game to play and win rewards. Starbucks Odyssey (US) is a beta loyalty program testing out appetite for NFT Rewards, meaning loyalty no longer links back to product redemption, it's about fandom delivered through digital assets.
Ultimately loyalty is an outcome, not a program, so brands and retailers must evolve their view on loyalty to cut through to the next generation with culturally relevant loyalty experiences'. The reward is to move beyond the functional customer relationship, and create more emotional connections, that inspire customers to become fans.
Director of Loyalty, Alshaya