19TH MARCH 2025 | 16:00 GMT / 10:00 CST
IS IT TIME TO BREAK THE RULES?
Whether it's playing a digital game for a chance to win, competing in branded challenges, or collecting exclusive virtual rewards, the brandscape is abuzz with gamified interactions.
But not all these experiences are winners. Many miss the mark by either overcomplicating the journey, or failing to align effort with incentives. So, how do you ensure gamification works for both consumers and brands?
At our recent panel event, Associate Directors of Engagement Strategy at tms, Craig Heiter and Marius Froehlich, unpacked findings from our proprietary research study, The Gamified Consumer Journey, which surveyed 1,200 consumers across the US and UK.
They were joined by three leading industry experts: Evelina Jarbin from Strava for Business, Mykhailo Kudla from Bolt, and Oliver Wapshott from Snapchat, who shared their insights on what ‘good’ gamification looks like now, drawing on behavioral science, proven mechanics, and real-world case studies. It’s essential listening for brands looking to create gamified experiences that truly resonate.
GAMIFICATION ISN’T JUST A GIMMICK; DONE RIGHT, IT’S A STRATEGIC ENGINE TO DRIVE CONSUMER BEHAVIORS AND BRAND OUTCOMES.
Join us for an insightful panel discussion on what ‘good’ gamification looks like now. Our experts will draw on behavioural science, proven mechanics, and real-world case studies to bring you actionable insights.
Plus, gain exclusive consumer data from our proprietary research study, The Gamified Consumer Journey, which surveyed 1,200 consumers from across the US and the UK.
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Complete the form to catch up on everything you missed at our event "The Gamified Customer Journey" where we discussed how brands can ensure gamification works for both consumers and brands for mutually beneficial outcomes.
Name, Role, Company
tms unites technology, marketing and sourcing to drive transformational change for the world’s leading brands. Headquartered in Chicago, with nine offices worldwide, we offer an impressive range of solutions from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile and O2.
