19TH MARCH 2025 | 16:00 GMT / 10:00 CST
IS IT TIME TO BREAK THE RULES?
Whether it's playing a digital game for a chance to win, competing in branded challenges, or collecting exclusive virtual rewards and items, the brandscape is a buzz with gamified interactions.
But not all these experiences are winners. Many interactions miss the mark by either overcomplicating the journey, misjudging incentives, or failing to align value with consumer effort. So, how do you ensure gamification works for both consumers and brands for mutually beneficial outcomes?
GAMIFICATION ISN’T JUST A GIMMICK; DONE RIGHT, IT’S A STRATEGIC ENGINE TO DRIVE CONSUMER BEHAVIORS AND BRAND OUTCOMES.
Join us for an insightful panel discussion on what ‘good’ gamification looks like now. Our experts will draw on behavioural science, proven mechanics, and real-world case studies to bring you actionable insights.
Plus, gain exclusive consumer data from our proprietary research study, The Gamified Consumer Journey, which surveyed 1,200 consumers from across the US and the UK.
What makes a mechanic meaningful: balancing simplicity, novelty, and reward to boost emotional connection.
Defining gamification in 2025: what it is, and which options brands have available; there’s more to it than branded games alone.
Decoding gamification across generations: what you think consumers want versus what really engages them.
Timing tactics: when and where to implement gamification in the customer journey, from hero marketing campaigns to subtler tactical moments.
Matching effort to incentives: how much brands should be asking from consumers, and the rewards they need to offer in return.
Name, Role, Company
tms unites technology, marketing and sourcing to drive transformational change for the world’s leading brands. Headquartered in Chicago, with nine offices worldwide, we offer an impressive range of solutions from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile and O2.
