ABOUT tms

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. Headquartered in Chicago, with offices worldwide, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile, and O2.

19TH MARCH 2025 | 16:00 GMT / 10:00 CST

IS IT TIME TO BREAK THE RULES?

Consumers may passionately express support for sustainability, but they often fail to follow through when it comes to choosing products and services. As the gulf between eco-friendly beliefs and behaviors grows, it’s time for brands to start focusing on the customer experience. 

Mandates and funding have been pouring into sustainability initiatives, but the results remain suboptimal. This is because the motivations and subconscious drivers affecting consumer choices are widely misunderstood. To unravel these contradictions, we conducted extensive research with 2,000 U.S. consumers. The study unveiled a fresh perspective – an opportunity to break old rules and build new, human-centered strategies in which sustainability is the byproduct of a better end-user experience. 

At our recent panel event, tms’ SVP of Engagement and Strategy, Tania Wendt, unpacked these research findings, while four leading industry experts shared their insights on bridging the intention-action gap. It’s essential listening for any brand striving to develop more impactful sustainable products, spaces, and campaigns.  

Complete the form to catch up on everything you missed at our event "The Human Rules of Sustainability" where we discussed how brands can bridge the intention-action gap and create sustainable strategies that really work. 

CATCH UP ON DEMAND

"SUSTAINABILITY HAS TO BE EFFORTLESS, EASY, AND POSSIBLY EVEN FUN FOR THE CONSUMER. THE MORE DIFFICULT WE MAKE IT FOR PEOPLE… YOU PROBABLY AREN'T GOING TO GET MUCH TRACTION."

Seb Martin, Founder, Bryter

"SUSTAINABILITY HAS GOT TO BE BUILT INTO WHAT WE DO, AND THAT MAY MEAN THAT IT'S NOT THE HEADLINE ON THE ADVERT."

Oliver Ellis, Sustainability Lead, JDE Peet's

KEY TAKEAWAYS FROM

19TH MARCH 2025 | 10:00 CST / 11:00 EST / 15:00 GMT

MEET THE SPEAKERS

Francesca Mahoney

Former Vice President of Sustainability,
Petco

Gina Engel

Sustainability Manager, 
Live Nation

Seb Martin

Founder,
Bryter

Tania Wendt

SVP, Engagement & Strategy,
tms

Oliver Ellis

Sustainability Lead,
JDE Peet's

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WE HEARD FROM

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